Our revenue will come from licensing. And because we’re targeting banks and integrators, rather than direct customers, we’ll get a big reach with low costs.
We’ve chosen a few merchants to use Bridge in different market segments. Bars, takeaway apps, ecommerce – that kind of thing. They’ll blaze the trail, showing precisely how good Bridge can be.
We’ll talk to banks and other payment institutions to produce their own branded versions of Bridge for all their customers – retail and business.
We’re already working with IBM to bring Bridge to their customers – and we’ll be expanding our reach to include all major system integrators.
Our revenue model? Two streams: bulk licensing with partners and white labels, based on the volume of transactions. Or a flat annual fee for direct sales to merchants.
We’ll be selling to an established market, through a small number of clients. That keeps things simple. It keeps costs down. And it means Bridge can scale. Fast.